The type lecture that we had was one of my favourite lectures.
It was very interesting hearing about type as this is one of my favourite
themes to study. I love typography, I have done for a while and I am highly
interested in typography.
Herbert Bayer
Herbert Bayer was an Austrian and American graphic
designers, photographer, sculptor, art director, environmental and interior
designer. He had a massive background of experience behind him. His education
was ‘Bauhaus’ that we wrote and looked at a few weeks ago.
Bayer accomplished many achievements, even early
in his career – he was the head of the first typographic workshop in Bauhaus
and managed to provoke the typographic world by introducing his revolutionary
Universal font – based only on lower case letters (fig1). He is also known as
an exhibition designer, educator, art consultant and director for several
companies.
One of my favorite pieces that he created was
ABC poster that he created. What I like about this piece of work is the layout
of the typography. I fell that if the type was level this poster wouldn’t work.
Also, he has used a good colour pallet and the use of black and red fit in well
together.
James
Felici
‘The beauty of type lies in its utility;
prettiness without readability serves neither author nor reader.’
Herbert
Spencer – Typographica
This work here is from the graphic designer
Herbert Spencer. I decided to look at this because I love the way that he has
created these. It’s so busy and makes the readers look closer at this work. It
grabs your attention, as there is loads of detail on there which makes you
interested in it. From looking at this I know that making specific pieces
busy/cluttered can work as you can see that this works really well.
Kinetic
Typography
Kinetic typography, the technical name for
‘moving text’ is an animation mixing motion and text to express ideas using
video animation. I found this very interested. I have always looked at kinetic
typography and wondered how it has been done. I would like to look into this
further as this is a possible idea for further projects. During the animation
tutorials we have had a good understanding on how to use after effects. So I
could further my knowledge and start playing around with moving text too see
what I can create.
A kinetic typography that I really like is
‘Typography’ by Ronnie Bruce. I like this because he has used moving text well
and he has put in a voice over of the text on the screen. You see this a lot in
music videos with the lyrics on screen. I would definitely like to try this out
too see what I could do.
Saul Bass
‘My initial thoughts about what a title can do
was to set mood and the prime underlying core of the film’s story, to express
the story in some metaphorical way. I saw the title as a way of conditioning
the audience, so that when the film actually began, viewers would already have
an emotional resonance with it’
‘The consecration of the movie credit sequence
as a design object’
Conceptual
Type
‘The idea becomes a machine that makes the art’ –
Sol Le Wit
‘To begin with, lets be clear that conceptual
type is an oxymoron. A typeface can’t really be conceptual, because it is dependent
on its execution. Typeface design is a craft, so the process that transforms
the pure idea into a functional font is a critical part of the discipline. Before
the typeface is executed, it is not a typeface it is simply an idea. – Peter bil’ak
The quote above from Peter Bil’ak, is a really
good quote about conceptual type. I mainly like the last bit about the typeface
being an idea. I agree with this. I think that if you have an idea then it is
not going to become a typeface until you have actually created it.