Art, Design & Consumer Culture
"Culture is everything we don't have to do.
We have to eat but we don't have to have cuisines like Big Macs or Sushi.
We have to cover ourselves against the weather bu we don't have to be concerned weather we put on Levi's or Yves Saint Laurent.
To 'have to' activities are functional and the 'don't have to' stylistic -
The main basis on which we make choices is in terms of stylistic differences"
Barbra Kruger
Barbara Kruger is an American conceptual artist and collagist. Much of her work consists of black-and-white photographs overlaid with declarative captions—in white-on-red Futura Bold Oblique or Helvetica Ultra Condensed.
Graphic Design: The activity that organises visual communication in society.
- Communication
- Technology
- Perception and Behavior
Advertising and Branding: The activity that organises consumer culture.
- Dialogue, Beliefs and Networks
Coca-Cola
Coca-Cola was first made in the 1800s by John Pemberton. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886. They sold it there for five cents a glass, but it was very strong tasting because they did not mix it with water. Coca-Cola was first made the way it is now in Columbus, Georgia. It was called Pemberton's French Wine Coca at first, and was sold as a medicine to help cure colds and give people more energy. The drink used to be sold at soda fountains in the United States.
Coca-Cola's logo has a big role in the business. The logo is seen by millions daily Coca-Cola is massive business and has a very good reputation. If you look at the logo as an iceberg. The iceberg tip is the logo. It is seen by millions, where as below the iceberg tip is all the other bits that we do not see. It's just the logo and packaging that we see, and coca-cola have done this well. Because their logo says a lot about their business.