Inspiration - Branding

 

One True Sentence

One True Sentence is a way of writing which was created by Ernest Hemingway.

Ernest Hemingway

“Do not worry. You have always written before and you will write now. All you have to do is write one true sentence. Write the truest sentence that you know.”

So with this in mind our task was to create a one true sentence about a bear on a chair.

Task

1)Write one (short) true sentence. As fewer words as possible.

2)Add a description of the content (the bear)

3)Add a description of more content (the chair)

4)Give the bear an emotional quality

5)What is going to happen next?

6)What happened before?

A Brown Bear.

He was not big or tall, he was just a bear.

The chair where he sat was still standing

The bear sat there, worried.

He saw something in the Forrest.

He didn't know what happened before.

From the task above is the one true sentence that I made just from the bear sitting on a chair. So this has helped me in a lot of ways. When I come to writing my essay, I am going to pick out one true sentence and then see if I can turn this into more words. 

Object - One True Sentence - Anonymous Organisation

Formed in 2004. The Anonymous Group. Loosely associated international network of activists and hacktivists. The prompt their aims through audio forms,

Shorter

Formed in 2004. The Anonymous Group formed of activists and hacktivists.

Home Task - One True Sentence

An iPhone 6.

In his hand.

It was white, I wonder why?

The phone was unlocked.

He stood thinking.

He had just finished a phone call.

He began to run.

Above is the task I was set and it was to pick another object to describe. So just from one picture of an iPhone you can really pick out so many different reason why it was in his hand. This is a good start for my writing skills and has helped me prepare for my essay.

Surrealism

Surrealism

“A 20th-century avant-garde movement in art and literature which sought to release the creative potential of the unconscious mind, for example by the irrational juxtaposition of images.”

Why discuss surrealism in relation to visual design/communication?

‘As commercial art, surrealism was a benign tool not a revolutionary language’

- Stephen Heller in stylepedia (2006)

Alphabet by Jindřich Heisler, 1952

For this work that Jindřich Heisler I really like what she has created. At college I did a big photography project on Surrealism, so I have a good understanding on surreal art and what to expect. One thing that I had never done before was surreal typography. I have a high interest in typography. So from this I would like to look into surreal art and then try and complete a typography style that looks similar or even different to her work but still has the same idea behind it. So for an independent task I am going to research surrealism and look at surreal typography and see what I can come up with for myself.

Andre Masson, automatic drawing

Looking at this piece of work by Andre Masson I really like the way that it looks. Not because it’s a good piece of work, yes it is good, but I like the way that it makes the reader look at this more closely because it looks like a mess and you try to identify key features of this piece. I have nicer seen a piece of work like this before and this has really caught my eye. I think that I might try and see if I can do something similar to this and see if it has the same effect as his work.

‘Painting is not for me neither decorative amusement, or the plastic invention of felt reality; it must be every time: invention, discovery, revelation.’

-Max Ernst

Walt Disney – Dumbo (1942)

HTTPS://YOUTU.BE/PL3YXL_M0UK?T=25 

In the 1942 film Dumbo by Walt Disney it has surreal animation in the film that you can see above. Which is a screenshot of the film. With a link to the part of the film. The film part where all the pink elephants are playing the trumpet is quite surreal in the way that its actually not that nice to watch. I think that it’s weird in a way. But what I am saying is that it’s not just in images/paintings that you see surrealism but you also see it in films and animations.

‘What i most enjoy contemplating about a dream is everything that sinks back below the surface in a waking state, everything I have forgotten about my activities in the course of the preceding day, dark foliage, stupid branches. In “reality,” likewise, I prefer to fall. What is worth noting is that nothing allows us to presuppose a greater dissipation of the elements of which the dream is constituted.’

- Andre Breton

For an uncanny effect we can distinguish:

Something strange about something;

Something familiar from something strange;

Something strange added to something familiar.

The uncanny is more disturbing than surprising.

Uncanny = unhomely (‘unheimlich’).

Uncanny Valley

What the Uncanny valley scale is, is that it shows the realistic scale of characters in films so the Simpsons. The Simpsons are quite low on the scale because they do not look like humans. Yes, they have human features but they are not alike humans. Whereas, you have the Polar Express and Cubo Girl. These are freaky in a way that they are so much like human. They have all the features that humans have. Next after these is a human. So what this scale shows is how alike characters of films are compared to humans.

Studio Session - Working on the Brief

During this weeks studio session I decided to look into string maps. This is because I feel that I shouldn't be stuck at a computer screen and I would like to physically make something so that I can present it on my assessment. i first researched into sting maps on pinterest. I use pinterest a lot as i feel that this helps me further my research and find some good ideas for me to progress.

First Images I Found

When looking into string maps, these three were the ones that most stuck out at me. For my project I would like to create one for the sense of place project to show what the sense of place theme means to me. So these are a good start so that I can get a rough idea on how to create one.








Next I went into looking on how to create one. My first idea was to use a big piece of wood and then put nails into it and create it using that then tie the string around and create something. This has helped me a lot as now I have a rough idea of what I want to do.

Foundation Studio Practice

Essay Brief

Scan in brief
talk about it
first ideas
where to start

Bauhaus

A Brief History of Bauhaus 

• Formed in Wiemar (1919)
• Relocated to Bessau (1925)
• Closed in Berlin (1933)

Bauhaus Dessau

The Bauhaus sought to combine art, craft, and technology to reach a common goal and a common vision of a purer form of design without unnecessary decoration. It was practical, functional, clean.

Josef Albers - Homage of the Square

The Bauhaus sought to combine art, craft, and technology to reach a common goal and a common vision of a purer form of design without unnecessary decoration. It was practical, functional, clean.  

Paul Klee

This is Klee’s now quite famous opening line.

It’s that very simple idea that if you move a point, you get a line, and if move the line you get a plane. Just that basic understanding gives you three kinds of mark-marking.

Bauhaus Curriculum - Art into Industry

Walter Gropius

“Architects, painters, sculptors, we must all return to crafts! For there is no such thing as “professional art”. There is no essential difference between the artist and the craftsman. The artist is an exalted craftsman. By the grace of Heaven and in rare moments of inspiration which transcend the will, art may unconsciously blossom from the labour of his hand, but a base in handicrafts is essential to every artist. It is there that the original source of creativity lies."

Wassily Kandinsky - Triangle, Circle, Square - A psychology test

Frances Butler

Frances Butlers Reason for the choice of colour

The Triangle = Yellow, because it is the most spiky shape, the least bulky, the lightest. This shape is the dancer, the sparkler. 

The Circle = Red, because it is the punctum, the point, the heart of the matter, and hearts are red. The center, in Western culture, is the palace of vitality, and vitality is bloody. 

The Square = Blue, or true blue. The stability of the specialized consciousness which we have developed since Euclid depends on the square, in a recessive color, as befits the shape that is the foundation, the support of all later shapes and ideas.

My Theory behind the shapes and colours

• Triangle - Red - I would give the triangle the colour red. The reason for this is because red connotes danger and to me being pointy it signals danger and its warning you about something.
• Square - Blue - Blue for the square, because the square is the biggest of them all, and blue shows purity and leadership, therefore it should be the true blue of the group.
• Circle - Yellow - Yellow for the circle because it it is the smoothest of them all. Yellow connotes sunshine and being round it reflects on the sun, rising up high above all.

Inspiration - Typography

Poster Design Workshop

This is the Poster workshop that I did with Rob Lycett. Above is the brief that I was given at the start of the session. The whole session was to get a better understanding of InDesign. Knowing that we were working on InDesign was good news for me as I knew quite a bit about this software from using it at college. Our first task was to set up a document, where he provided all the details for the document. Again I was familiar with this from previous experience. The next task was to create a poster similar to the one on the brief. I began with setting out where I would start I proceeded on with the task. The final outcome I think was very similar with the original piece and I was happy with my production. Below is the one that I had produced. 

The next task that I was given was a colour experiment. For this task we had to work in Photoshop then put the Photoshop file onto InDesign. I am very confident of using Photoshop as I have used this software for many years at college. The task was the chose and image and then make the image a black and white image. This again was simple. We had to then take this over to InDesign and play around with the colour and add other images on top to create a very unique image which is shown below. 

Overall I am very pleased with the work that I have produced during this workshop as it has help me with my knowledge on how to use different aspects of the software that I have used.